The mind of a Peep is easy to read when it’s on the outside.

Some people wear their hearts on their sleeves, but Peeps® wear their brains on their heads. These smarty-pants Peeps are as good looking as they are tasty…and so easy to make. I used chilled frosting to make their brains but as it warms up the Peeps don a more Elvis look than the mad scientist I was going for (just a timing issue really — so chomp on them quickly after squirting their brains out).

This should have been a noodle dish really.

You would have thought that if you slice their heads open that you’d see white brains and yet their think tanks are pink. “Why is this?” you ask. Well, this is because they like pastels. Gray matter just didn’t appeal to them when I ran this recipe by them — and really gray frosting is kind of gross. For Peeps it’s all about fun and dull colors just don’t further their brand ethos, “Party hardy with your organs on the outside.” Actually, “Party under any and all circumstances” is their motto, but they used their noggins and came up with the former and I told them I’d mention it.

How many brainy Peeps does it take to screw in a lightbulb? Yup, they’re that smart.